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Cornucopia Entertainment

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What We Do As Social Media Marketing Specialists

Posted by Elea on July 14, 2013 at 9:20 AM

As SOCIAL MEDIA MARKETING SPECIALISTS, we are able to:

  1. Based on a framework, design and implement Social Media Marketing strategies for organizations, including company-wide social media branding and product-specific campaigns. Create a comprehensive Social Media Marketing plan that leverages on various types of social media, such as:
    1.  Social Networks (Facebook, Google+)
    2. Photo sharing (flickr, instagram)
    3. Video (YouTube, Vimeo)
    4. Micro Blogging (Twitter, Plurk)
    5. Publishing (Wikipedia, Blogger)
    6. Live-casting (ustream, justin.tv)
    7. RSS
    8. Crowd Sourcing (Yahoo Answers)
    9. Virtual Worlds
    10. Gaming (World of Warcraft)
    11. Conversation Apps (Yahoo Messenger, Skype, Chikka)
  2. Execute social media campaigns and implementation of custom promotions/contents, create and enhance an organization's social media properties, manage an organization's social media properties, conversational monitoring, viral video/content distribution throughout social media sites, etc.
  3. Monitor and validate a social media program's marketing quality and effectiveness. Track results against a range of campaign goals/metrics. Proactively suggest ways to improve the program's effectiveness.
  4. Deeply understand and apply a framework for online community management. Be able to leverage on success factors for building online communities, such as community participant rewrds, developing influencers within the community, creating customs, and developing significance and recognition for the community even *outside* the community
*We treat Online Community Management (with marketing objectives) as part of overall social media marketing. In larger organizations, the community management role may be a separate (although related) function due to the volume of work required. Online Community Management encompasses various objectives, our focus is in those objectives driven by marketing needs.

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as in www.imadigitalmarketer.com--the certification body of my Social Media Marketing Specialization

Categories: Social Media, Digital Marketing